How Long Should Your Home Page Be?

How Long Should Your Home Page Be?

How Big?

“How Long Should Your Home Page Be” was the question asked when I requested the copy for the website I was building.

One of the first subjects we touch on when I’m talking to a new client is this…

“What is your website supposed to do?​”

Think about it for a moment…

When somebody lands on your home page for the first time is it immediately obvious what they’re supposed to do?

If it’s not, I’m afraid the majority of your site visitors will just disappear never to be seen again EVEN if you have the perfect solution for them.

So the first task is to decide exactly what you want a visitor to do – what action do you want them to take?

How Long Should Your Home Page Be?

  • You may want them to give you their email address in exchange for something
  • It might be you simply want them to click a link so they can read more on another page
  • Or possibly click a “buy now” button
  • Or call you for an appointment

Whatever your Call to Action, you have to make it perfectly clear that’s what you want them to do.

And that leads me into the real subject of this post…

How Big Should Your Home Page Be?

We’ve all seen the – those long form sales pages that go on and on, showing feature after feature, benefit after benefit, painting the emotional picture of how your life will be after you’ve bought the product or service.

We’ve also seen pages that just contain a very brief video – no more than half a screen of information.​

​I may have mentioned Neil Patel to you before. He is a prolific writer and has several extremely successful businesses.

I’ve never bought anything from him but it’s uncanny that just when I’m looking for some information to support something I’m saying he seems to produce a really good infographic to highlight exactly the points I want to make.

And today was no different. This is from a post he wrote several weeks ago but I didn’t get round to reading until I was looking for a suitable graphic today…

 
How Long Should Your Home Page Be?
Courtesy of: Quick Sprout

The information in the graphic is spot on.
And the answer to my questions is very much…

It depends

It depends on exactly what it is you want your visitors to do.

So to answer the question “How Big” you first need to ​answer my earlier question…
“What is your website supposed to do?​”

Once you know the answer to that you can figure out exactly what information you need to provide to help your visitors reach the decision to take the action you want them to.
So it could be a few lines of precise, persuasive copy or it might need to be a substantially long page of details…

It just depends!

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