Kevin Costner was wrong...
His Field of Dreams was created on the premise of "build it and they will come".
If you follow the same principle with your website or Social Media accounts I'm afraid you'll be waiting a very long time!
You have to be pro-active in getting visitors to your site and profile pages but you ALSO have to make sure there's something worth seeing when they get there.
Today we're looking at how to optimise your Linkedin profile to maximise your returns...
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