STRATEGIC CONTENT WRITING

Words should work hard - effortlessly

Summary

Your job is not to write copy or content. It’s to know your customers and prospects and understand their situation. So you can provide solutions they need.

Our job is to strategically write your creative copy and content. So you present your services and solutions as clearly as possible.

Here's what we can write for you...

Your words are our business

Strategic content writing can improve nearly every element of your marketing.

Experienced strategic content writers spend significant time learning their customers aims and understanding their products.

Crafting written text in order to inform, inspire or persuade.

Strategic content writing is designed to increase sales and conversions and works across all mediums: sales letters, blog posts, advertisements and social media posts.

These are just some of the benefits of good strategic content writing:

• Higher conversion rates on key pages

• Improved structure and flow of articles

• More engagement on social media posts

• More of your content shared

• Clearer engagement with your customers

To convert:

Attention into interest
Interest into desire
Desire into action

By strategically rewording text to change:

Headers into hooks
Features into benefits
Next steps into calls to action
Passive voices into active
‘what we can do’ into USPs

How much does it cost?

Let’s discuss exactly what you need, so we can give you a firm price.

Cost variables are length, the quantity and quality of materials you provide us (if any), how much research we need to do and whether a subject is easily articulated or highly technical. For example, brochures and articles could range from just a few pages to prospectus length. We are happy to research and write them all!

The Total Business Presence Package includes the cost of writing of all materials.

Here are the costs for blog posts of around 500 words:

Written from material provided Written for an easily researched subject Written for a technical subject
1 blog article £35 £55 £80
3 blog articles £100 £155 £225
5 blog articles £160 £250 £375

Attention: Grab it while you can

Words should work hard - Effortlessly

We are all here to say something. But time is short.

Websites have 3 seconds …. to grab … keep … convert.

So the wording need to be good, and speak to robots as well as humans.

Here are some hard business facts of website life:

On point

Lost for words?

We come across so much looong raaambling web content that tries way too hard; too self-promoting and promises too much.

Remember, misleading words give misleading expectations. 

Don’t burn your budget on BS.

We write the correct words. And correct the right words. Clever copy should look modest and persuasive, not arrogant and intrusive. Messages need clarity and precision, not ambiguity and indecision.

So let us get under the skin of your business and word your website handshake.

So how does it work?

FIXED PROJECT PRICES

We prefer to give you the security of a complete project price than charging by the word or hour, with all the attached uncertainty.

Here’s the process:

Website Content

Some Ideas

Sales Page

About Page

Product / Service Description

Blog Posts

Emails

Some Ideas

Follow up automations

Client onboarding emails

One-off "broadcast" emails

Brochures

Some Ideas

Downloadable Giveaway Guides

Full Product Brochures

About Us Brochure

Press Releases

Some Ideas

Notification of site launch

Special events

Product developments