EMAIL MARKETING PLAN
Leverage your website. Turn it into a marketing manager who can work 24/7.
Summary
- Landing page
- Sign Up Form
- Email Autoresponder
- Thank you Page
- PDF ebook
- Follow up emails
All elements of your email marketing plan will reflect your business brand.
Including a compelling ebook offering which promotes your website content and services. A fully automated plan will send follow-up emails to every new site contact.
from £1,899
Automating Your Marketing
Don’t waste valuable leads. Capture them creatively. Convert them with care.
No business can afford to lose contact with its website visitors. They landed on your page because they need something you offer.
An email marketing plan will encourage site visitors to subscribe to a free information pack. They provide you their email address and the means to convert them to clients. All in a professional and non-intrusive manner.
This is how it works:
- We create a new landing page for your website offering something of value: typically a e-book or video link relevant to your target audience (see example here)
- This page features a sign-up box linked to an email auto responder
- After subscribing, each visitor is added to your automated database. This results in a series of follow-up emails
- A ‘Thank You’ page appears promoting one of your business services
- They receive the first automated email with the download link to the free ebook or video
- Scheduled follow-up emails are automatically delivered – typically daily for a week – reinforcing the value of the ebook content and promoting your services in the process
Our Email Marketing Guide explains the process in full detail.
Not everyone has the time of knowledge to set this up. So let us take care of it all. We will design, write and build your personal email marketing plan.
What's Does It Include?
COMPELLING
E-Book PDF
First we discuss your compelling free offering: what will be of interest and value to your target audience. Typically this is delivered as an informative ebook or video link.
Using your company brand and identity, we create the e-book in PDF form as the incentive for site visitors to subscribe. If we have built your website and brand, we will already have the files.
An initial cover design will be provided with with prototype imagery of how this would look on your site. Once you are happy with the result, the e-book or video link will be uploaded to your new site page and linked to the database auto responder.
CONVINCING
Landing Page
This new page will be added to your website to promote the compelling offering with a sign-up form for page visitors to subscribe. We design the page for you.
These names and and email addresses will be added to an email auto responder. We set up database management system for you.
A separate ‘Thank You’ page will then appear acknowledging their interest. We add this to your site.
NEW PAGE
CAPTIVE
Autoresponder
Your auto responder will be integrated to the sign-up form on your landing page.
It will be configured to send a ‘welcome’ email with a download link to your compelling free offering: the ebook or video.
We can use any auto responder service of your choice. But some have monthly fees. We can set you up with MailerLite to avoid any monthly charges.
EMAIL AUTORESPONDER
COMPOSED
Email Auto Responses
7 follow up emails will be drafted to enhance the content of your e-book and provide further opportunity to engage with your subscribers. We will write them for you, or optimise text you provide us.
As well as referring to the information in the ebook or video, emails will include non-intrusive references and links to your business services or the products that you wish to promote.
Further emails can be added to the sequence, and we will be happy to quote for that.
Once your email marketing platform is set up, you can use it ongoing to broadcast new offerings and services.