My definition of a Brilliant Little Business is one where the sales funnel enables a regular income to be generated WITHOUT the owner needing to "be there" or indeed to undertake any more work...
Of course, there are likely to be aspects of your business where you want to continue to have day-to-day involvement. Many of my coaching clients, for example, love the face-to-face interaction with clients and would never want to stop providing that service. But...
How much better would you feel if you knew that this coming month, whether you worked or not, you would have ALL of your basic costs covered by recurring income?
Below is a visual representation of how Yaro Starak has made over a million dollars selling digital products and services via blogging. This is the same model that most of his clients use, and regardless of what service you currently offer can be adapted to add additional income streams for your business.
If you don't already do so, I highly recommend you focus on adding digital products to your range of services.
You may currently be offering "live events" only, such as workshops or classes, but much of what you do can be put on video or turned into an e-book or even an email course delivered over a number of weeks or months.
Yaro has an excellent free ebook "Blog Profits Blueprint" that goes into great detail about how you can really add a significant income stream to your business. I've read it from cover to cover several times and I highly recommend it to you.
...by the reference to "blog" and think this doesn't apply to you because you don't write a blog. Yaro started out as a blogger but the funnel is the same whether you spend time blogging, tweeting or updating Facebook.
With any business, you need to find potential customers (prospects) and start them out at the top end of the funnel. Yao uses and reached blogging for this but if you already have a working mechanism you simply adapt the process to what you already do.
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For more details on how to implement this model, download the free Blog Profits Blueprint
To implement all of these elements you will need some technical know-how. There are Landing Pages to create, lists and autoresponders, membership sites and content to protect.
That will no doubt be a big deterrent to many people and that is brilliant news for you...
Most of your competitors won't put in the extra effort to set this all up, so you can stand head and shoulders above them by providing so much more than they ever will.
And, of course, if you don't know how to set this up yourself, or prefer not to, you know a man who can! Click the button below to see how I can help.
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