It stands to reason that there will be a high percentage of people who are just browsing or simply don’t make a decision to buy immediately. Statistics suggest that only a maximum of 3% of website visitors actually buy.
That’s 97 out of every 100 visitors who will disappear never to be seen again.
"Do you have so many visitors to your site you can ignore 97% of them?"
Let’s go back to basics first.
I’m sure you’ve heard the phrase:
You can read below why I take exception to that phrase, but for now let’s assume it is correct.
For me, that’s another one of those stupid throwaway lines that mean nothing. How can there be any money in a list? If there was, all you would need to do is buy a spam list of a million names and email addresses and you’d be rich.
What it means, is IF you develop a relationship with the people you have added to your list of subscribers then some of those people will undoubtedly listen to what you have to say and will follow your recommendation to buy something.
Just a pet hate of mine – dumb cliches.
Every business, no matter what industry, niche or product it provides, should be building a database (list) of both potential and actual customers names and email addresses.
Without that “list” you have absolutely no way of contacting those people who have already shown some interest (no matter how vague) in your business.
Bearing in mind most people are unlikely to ever return to your site and those that do need to be exposed to your offer around 7 times (on average) before they’ll take any action, you can see how vital it is you find a way to collect their contact information.
Of course, you can do this manually with hand written scraps of paper; sticky notes; collecting business cards; competitions; surveys – the list goes on BUT, this is extremely time consuming and fraught with danger since nothing is systemised.
The answer is to add a method to obtain your website visitors address automatically without any personal intervention. Put simply, you put an Optin Form on your website to collect email addresses as an absolute minimum.
In the good old days simply asking people to subscribe to your Newsletter may have worked as the “enticement” but there is now much greater reluctance to providing an email address without knowing “what’s in it for me”. And frankly, a Newsletter just doesn’t hack it!
You’re going to need something a little more valuable to your potential customers:
You’re now collecting email addresses but you need to do something with them!
The list building needs to be automated – as does the follow up.
UPDATE: This is just so brilliant
Thrive Content Builder now provides 2 step opt-in - just like Optin Links but totally customisable. I'll be using that from now on. (Sean, superb update mate!)